Bella Notte is a family run luxury linen and bedding manufacturer that was established in 1996. They design and make sheets, pillowcases, duvet covers, coverlets, throw blankets, shams, and decorative pillows.
"Michael was in charge of website design, merchandising, digital marketing, seo, sem, email, social media, and content for our two retail websites. His knowledge and experience drove our sales up remarkably during his time at the company"
Jenny Snodgrass, Bella Notte Product Specialist
I was hired by Bella Notte to run their e-commerce operations in late 2015. My responsibilities included Shopify website design, website performance, website merchandising, user experience, seo, email marketing, digital marketing, marketplace management, social media, web analytics, influencer marketing, content marketing, and performance monitoring. The main goals were to:
Improve Website Design and performance
Improve and increase Digital Marketing efforts
Increase frequency and quality of Social Media posts
Improve Email Marketing
Enter E-commerce Marketplaces
Create blog content for Content Marketing
Improve SEO performance
I dramatically improved all aspects of their online marketing, website design, social media, blog content, seo, and got them into multiple marketplaces such as eBay, Amazon, and Houzz. My strategic approach led to increases of the following within the first year.
78% increase in online orders
52% increase in online revenue
38% increase in conversion rate
20% new website conversion lift
46% daily website revenue lift
171% increase in email list
95% email open rate increase
128% email clickthru increase