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Bella Notte is a family run luxury linen and bedding manufacturer that was established in 1996. They design and make sheets, pillowcases, duvet covers, coverlets, throw blankets, shams, and decorative pillows.

"Michael was  in charge of website design, merchandising, digital marketing, seo, sem, email, social media, and content  for our  two retail websites. His knowledge and experience drove our sales up remarkably during his time at the company"

Jenny Snodgrass, Bella Notte Product Specialist


I was hired by Bella Notte to run their e-commerce operations in late 2015. My responsibilities included Shopify website design, website performance, website merchandising, user experience, seo, email marketing, digital marketing, marketplace management, social media, web analytics, influencer marketing, content marketing, and performance monitoring. The main goals were to:

  • Increase Online Revenue and customers

  • Improve Website Design and performance

  • Improve and increase Digital Marketing efforts

  • Increase frequency and quality of Social Media posts

  • Improve Email Marketing

  • Enter E-commerce Marketplaces

  • Create blog content for Content Marketing

  • Improve SEO performance


I dramatically improved all aspects of their online marketing, website design, social media, blog content, seo, and got them into multiple marketplaces such as eBay, Amazon, and Houzz. My strategic approach led to increases of the following within the first year.

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78% increase in online orders

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52% increase in online revenue

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38% increase in conversion rate

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20% new website conversion lift 

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46% daily website revenue lift 

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171% increase in email list

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95% email open rate increase

128% email clickthru increase

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Reach out regarding any of your problems. We can help.

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