DIGITAL MARKETING STRATEGY
There are myriad ways digital marketing can be deployed for increased customer acquisition and brand awareness. Let us help you with an overall strategy and specific platform insights that will grow your audience and revenue profitably. Contact us today for a free consultation.
Your knowledge and brand story is important and should be used as an integral component to attract customers to your business. Publishing content in the form of Blog posts, articles, videos, or white papers is a great way to introduce yourselves to prospective clients/customers. We can advise on the best way to produce and distribute this content to get you noticed.
Search Engine Marketing
We posses in depth knowledge on how to setup efficient advertising campaigns on search engines such as Google and Bing. We have tried and true techniques which will generate great customer demand with highly-efficient campaigns. We are Google Adwords Certified.
Social Media Marketing
Engaging your customers in Social Media outlets where they spend significant time is essential to introducing your brand to a wider audience. It is also is an important avenue to keep customers engaged and up to date on your latest happenings. We can advise on a wide array of best practices about posting frequency, brand voice, posting times, and many other factors for success.
Email remains a large driver of revenue for many online brands. We can advise on email best practices such as personalization, automation, transactional emails, abandoned cart emails, and many more. We also have experience with most of the major email service providers and can provide advice on the best provider for your needs.
Many young adults mistrust traditional advertising but instead look to Bloggers and Social Media Influencers for advice on products and the latest trends. Influencers can open up your brand to whole new audiences and give you tons of credibility. We have experience working with a wide array of influencers and know the best practices to find them, work with them, and compensate them.
Affiliate Marketing is a great tactic to get third parties to promote your brand while only paying them a commission for successful referrals. It is a pay for performance type of marketing that can be great for adding incremental revenue from different sources. We have lots of experience using Affiliate Networks, can recommend the best ones, and know the common pit-falls to avoid. Influencers also like to use Affiliate links in their postings to earn commissions.
Paid Social Marketing
We have extensive experience running highly affective ad campaigns on Facebook, Instagram, Pinterest, and Twitter that have delivered exceptional results.
Loyalty and Referral programs are a great way to reward your customers for purchasing, sharing info, engaging and more with points for future purchase, free products, or special perks. Customers that are rewarded are much more likely to purchase again and stay engaged with your brand. We are familiar with all the best tactics and service providers who run these programs and can provide guidance on which would work best for your needs.
Marketing automation is the process of automating your marketing messaging based on event triggers or customer behavior. It is an excellent way to reach customers with the appropriate message at the appropriate time leading to greater engagement. We are very familiar with automation best practices and the technologies used.